Jennifer Moore is a long-time Huntsville resident and the newly named President/ CEO of the Huntsville/Madison County Convention and Visitors Bureau.

Talk about your background.

I was born in New Haven, Connecticut. I grew up in South Florida and attended high school in Fort Lauderdale. Upon graduation, I attended Auburn University and graduated with a Bachelor of Science degree in Economics. I met my husband at Auburn and following graduation, we married and moved to Huntsville since my husband was already working here as an engineer.

What career path led you to this position?

I was hired by the Huntsville Marriott as a concierge prior to the actual opening of the hotel. I held several management positions within the property before joining the Convention & Visitors Bureau staff.

What role does the Huntsville/Madison County Convention and Visitors Bureau play in the area’s economy?

The Convention & Visitors Bureau is the organization tasked with promoting Huntsville/Madison County as a convention site and visitor destination. Our team travels throughout the country recruiting conferences, sporting events, group tours and individuals to our community. Last year the tourism industry in Huntsville/Madison County set new records eclipsing $2.4 billion dollars in economic impact with over 3.9 million visitors to our community. In addition, the travel and tourism industry accounted for over 23,000 jobs in this area.

What are your goals for the Huntsville/Madison County Convention and Visitors Bureau?

We have a wonderful team of professional and knowledgeable staff members who work diligently to ensure that visitors to Huntsville/Madison County have an incredible experience while here. As we often say, every business investor, retiree, or new family that moves to this area was most likely a visitor first. Therefore, it is imperative to be welcoming, provide outstanding customer service, and share accurate and timely information. Our Visitor Center in downtown Huntsville was previously recognized with TripAdvisor’s Hall of Fame designation due to consistently high reviews, and we are often ranked as one of the top three places to visit in Huntsville. We want to maintain those high levels and work closely with our industry partners to promote the exceptional attractions, outdoor amenities, music venues, events, hotels, and restaurants here.

What is your favorite spot in Huntsville and why?

There are so many places in our area that I enjoy that it’s very hard to pick a favorite; however, I thoroughly enjoy spending time at Big Spring Park. It is always uplifting to see families feeding the ducks, people walking their dogs, or individuals just relaxing and reading a book. In addition, nighttime and seasonal events like food truck rallies, Concerts in the Park, Panoply, or the Tinsel Trail bring a whole new vibrancy to the park and add an additional element of excitement to downtown Huntsville.

What do you enjoy doing outside of work?

When we have a chance to get away and relax, my family loves spending time at Lake Martin. In addition, since our immediate family all attended Auburn University, we often travel to Auburn for sporting events and family celebrations.

Would you like to talk about your family?

I am blessed with an incredible and supportive family. My husband Steve Moore, is the President and CEO of Penta Research Inc., a defense contracting company in Huntsville. My daughter, Courtney Moore Lawless is Director of the Cardiovascular Intensive Care Unit at Children’s Hospital in Birmingham, and is married to Houston Lawless. My son, Ryan Moore, is a Certified Financial Planner for Waverly Advisors in Huntsville, and is married to Erin Neighbors Moore. Both sets of children had babies within the last few months so my husband and I were recently blessed with a new granddaughter and a new grandson!