Madison Luther

Madison Luther Event Co.

Madison Luther is a 26-year-old Huntsville native with a love for celebrating life’s moments, big or small – usually with a glass of wine or a lively party. An Auburn University graduate, she shares her home with two beloved dogs, Moose and Noodle. Football season is her favorite time of year, especially cheering on the Dallas Cowboys, a passion she’s had her whole life. Whether laughing with friends or embracing life’s joys, Maddie is all about creating and enjoying meaningful memories. Especially when it involves a theme because she LOVES a theme.

What drew you to catering/event planning? Growing up, my favorite time of the year was planning my birthday party – it was such a thrill to bring a vision to life. I never imagined it could turn into a career until I worked with my parents as their catering manager. Being part of so many events made me want to play a bigger role in creating them. In early 2024, I was sitting with my best friend Julia, who asked, ‘If you could do anything, what would it be?’ I said event planning, and she simply told me to go for it. The journey since has been humbling, with incredible support from everyone around me, especially Susan Rutenberg, who has taught me so much. I’m endlessly thankful for the opportunities and encouragement I’ve received.

What is your favorite part of what you do? It’s hard to pick just one favorite part of what I do because there’s so much I love about it. Two things stand out the most, though. First, working with incredible vendors who have been so kind and supportive this year – like Ron and Mark from In Bloom, Frances from Shindigs & Such, and of course Stephanie and Erick Luther from The Mercado Group Catering. They always go above and beyond to help bring my clients’ visions to life. Second, seeing the look on everyone’s faces when they walk into an event and experience the months of planning brought to reality. That moment makes it all so worthwhile.

One of your event package names made me laugh. What’s the “Oh No” package?

The “Oh No” Package is designed for brides who initially think they can handle all the planning themselves – because let’s face it, some can, but it’s a lot! It’s for that moment, a couple of months before the wedding, when they realize they need help pulling everything together. That’s where I step in to organize, coordinate, and ensure everything runs smoothly. It’s also perfect for brides who want to go it alone but have a venue that requires a wedding planner. It’s all about making sure their big day is as stress-free and perfect as possible.

What’s your advice for a bride-to-be who is in the planning process? My biggest advice is to have fun and make your wedding completely about what you want. Too often, I sit with brides who are overwhelmed by trying to please everybody else. But it’s not their day – it’s yours! The same goes for the guest list. Brides often stress about who to invite. I always ask, “Would your day feel incomplete if they weren’t there?” If the answer is no, don’t worry about inviting them. This should be a joyful and exciting experience, not a stressful one. Let me take on the stress so you can enjoy every moment!

When you’re not working, where can you be found? When I’m not working, you can usually find me on the cozy couches at The Standard, getting things done, or unwinding with a cocktail at Chuco Underground – it’s one of my favorite spots. Some could call me biased, but I don’t think so. I’m also a big fan of oysters, so you’ll often catch me at Sea Salt, enjoying a dozen while sneaking in a bit of work. These places have become my go-to escapes, blending productivity and relaxation perfectly.

Visit Madison Luther Event Company at madisonluthereventco.com